For more than 25 years, Joseph Mimran has been an important contributor to the fashion and design industry in Canada. With his sharp eye, impeccable attention to detail and insight into emerging trends, Joe has always been on the forefront of what’s next. With his current company, Joseph Mimran & Associates, he continues to keep his finger on the pulse, providing elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited.
As Creative Director of Joe Fresh Style®, Joe is committed to offering women, men and children stylish and versatile looks for every day that are both well-designed and well-priced. Joe personally oversees the design and development of an extensive clothing range, from chic footwear to the latest in outdoor fashions. In addition to apparel, the Joe Fresh® brand recently launched cosmetics and bath collections.
Joe also oversees the President’s Choice® Home collection of contemporary home décor and accessories. His venture into the home fashions market resulted in widespread acclaim for this collection of design-driven items, from barbecues to woven storage baskets that offer incredible value, along with a look, feel and functionality that fit with today’s modern lifestyle.
Joe’s illustrious career began in 1977 within his family’s dress design and manufacturing business. He astutely identified the need for careerwear for women as they entered the work force and this forward-thinking resulted in the development of several successful brands starting with Alfred Sung. Shortly thereafter he founded Club Monaco and later launched Caban. Joe currently contributes to the Pink Tartan line of clothing, a luxury sportswear collection designed by his wife Kimberley Newport-Mimran and serves as chair of the Fashion Design Council of Canada.
Joseph Mimran, an avid traveler and art collector, lives in Toronto and is the father of four wonderful children.