joe who?
Joseph Mimran has been a prominent contributor to the fashion and design industry for more than 25 years. With his constant attention to detail and awareness of emerging fashion and design trends, Joe has developed luxury fashion brands including Alfred Sung, Club Monaco, and Caban, and contributes to Pink Tartan and Tevrow + Chase collections.
As creative director of the joe fresh™ line, Joe Mimran is committed to offering women, men and children stylish, versatile looks for every day casual and weekend wear. This line – available exclusively at over 340 Real Canadian Superstore and Atlantic Superstore locations and various other Loblaw stores across Canada – marries Joe's talent for understanding Canadians' style needs with his ability to design key items at exceptional value for a fashionable, casual lifestyle.
The unveiling of joe fresh beauty™ products in spring 2009 was a natural extension of Joe's success in the fashion world – a cosmetics line that pairs incredible value and product integrity with Joe's signature understated style. The comprehensive range includes professional-quality face, lip and eye products in both classic palettes and trend colours.
the why, what and where of joe fresh style™
When was the last time you had a spare moment to yourself, let alone one to shop for the latest fashions and cosmetics? No need to answer. We know how precious little time you have. And that's the 'why' behind joe fresh style™, joe fresh beauty™ and joe fresh bath™.
Next time you're picking up groceries, take a stroll through the joe fresh™ department - up to 10,000 square feet of it.
Need a touch of colour or a bit of a spritz? Find joe fresh beauty™ and joe fresh bath™ in the health and beauty area of select stores. You'll love the professional quality of our cosmetics basics – almost as much as you'll love the playfulness of our trend colours and the refreshing scents of our bath products.
The only thing missing is the high price tag. What are you waiting for? The weekly shopping trip has never been this fun, fast and fashionable. Come in today, and discover a new approach to fashion and beauty.